WEEK 2 Christyl Heart Yamuta VALUE OF PROPOSITION : A value proposition is a statement or message that communicates the unique benefits and value that a product, service, or solution offers to its customers or target audience. It is a key component of marketing and business strategy, as it helps businesses differentiate themselves from competitors and persuade potential customers to choose their offering over others. Customer Benefits: It clearly articulates the primary benefits or advantages that customers will receive from using the product or service. These benefits should address the needs, desires, or problems of the target audience. Uniqueness: It highlights what sets the product or service apart from competitors in a distinctive and compelling way. This could be a unique feature, technology, pricing, quality, or any other aspect that makes it stand out. Relevance: The value proposition should be relevant to the target audience and resonate with their specific needs or pain po...
